Americans are saving less and spending more — on plastic.

July 2, 2022

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Americans are saving less and spending more — on plastic.

Personal savings rates are dropping, while consumer debt is on the rise. What could this mean for the U.S. economy in the second half of the year?

Overview

After experiencing robust growth in 2021, the U.S. economy began to falter in the first half of 2022. Gross domestic product (GDP) posted a 5.7% annual growth rate in 2021,1 but it contracted by 1.5% in the first quarter of 2022.2

Why the shift? One significant contributor: Consumers, who make up 70% of economic activity in the U.S.3 Individual Americans have been feeling the financial pinch as rising prices on everything from gas to groceries take bigger bites of the budget. Meanwhile, households are no longer receiving stimulus payments or advance child tax credit payments.

As a result, many Americans are increasingly dipping into their savings and paying for essentials with credit cards. The personal savings rate — or how much each person saves as a percentage of income — spiked to 26.6% in March 2021, in conjunction with the third stimulus payment. By April 2022, the savings rate had plummeted to 4.4%.4

Personal Savings Rate5

January 2021 – April 2022

Shown as a percentage of disposable personal income

The drop in savings coincided with a spike in credit card debt, as more families turned to plastic to cover essential purchases. The Federal Reserve’s monthly credit report showed revolving credit rose nearly 20% in April year-over-year.6 Credit card debt is back up to record levels after dipping during the pandemic.7

Change in U.S. household revolving debt Q1 2021 vs. Q1 20228

Fighting Consumer Fatigue

Americans were eager to resume regular routines in 2021 — and as they did, they pumped money into the U.S. economy. However, spending slowed by the beginning of 2022, as high inflation rates and supply chain issues pushed prices higher.

The slowdown signaled looming consumer fatigue and was supported by lackluster first-quarter earnings reports by retail giants such as Walmart and Target.9 Consumer sentiment — which looks at how people feel about their current finances, the short-term economy and potential longer-term economic growth — dropped to 58.4 in May, its lowest point since August 2011.10

What do all these things mean for the U.S. economy as we head into the second half of 2022? High prices will continue to be a challenge for consumers: Paying $5 (or more) for a gallon of gas will keep many people at home. If they do go out, the rising cost of goods could make them more selective about what they buy. With ongoing supply chain issues and stubbornly high inflation, it could be several months before consumers begin to feel some relief.

Despite these headwinds, it’s not all doom and gloom. Although GDP shrank in the first quarter, core economic activity (such as business investment and consumer spending) performed well. Economic analysts are still forecasting GDP growth of 2.1% in the second quarter, with a total of 2.3% growth for the year.11 Although these numbers aren’t as spectacular as those we saw in 2021, they are still moving in the right direction.

Final Thoughts

Consumers may be feeling whiplash, as we’ve swung from economic highs to lows over the past six months. The key word for the second half of 2022 will be “patience” as we search for equilibrium. For now, it’s best to follow your plan and focus on the long term as you invest and save for retirement. Focus on what you can control — and ignore what you can’t. Talk to your advisor and make sure you’re still on track to meet your goals.


SOURCES

1 Bureau of Economic Analysis. Jan. 27, 2022. “Gross Domestic Product, Fourth Quarter and Year 2021 (Advance Estimate).” https://www.bea.gov/news/2022/gross-domestic-product-fourth-quarter-and-year-2021-advance-estimate. Accessed June 8, 2022.

2 Bureau of Economic Analysis. May 26, 2022. “Gross Domestic Product (Second Estimate) and Corporate Profits (Preliminary), First Quarter 2022.” https://www.bea.gov/news/2022/gross-domestic-product-second-estimate-and-corporate-profits-preliminary-first-quarter#:~:text=Real%20gross%20domestic%20product%20(GDP,real%20GDP%20increased%206.9%20percent. Accessed June 8, 2022.

3 Kimberly Amadeo. The Balance. Jan. 18, 2022. “Components of GDP explained.” https://www.thebalance.com/components-of-gdp-explanation-formula-and-chart-3306015. Accessed June 8, 2022.

4,5 Bureau of Economic Analysis. May 27, 2022. “National Income and Product Accounts.” https://apps.bea.gov/iTable/iTable.cfm?reqid=19&step=3&isuri=1&1921=survey&1903=76#reqid=19&step=3&isuri=1&1921=survey&1903=76. Accessed June 8, 2022.

6 Federal Reserve. June 7, 2022. “Consumer Credit – G.19.” https://www.federalreserve.gov/releases/g19/current/. Accessed June 9, 2022.

7 Jessica Dickler. CNBC. June 9, 2022. “Credit card balances spike to $841 billion after stimulus checks helped reduce debt.” https://www.cnbc.com/2022/06/09/credit-card-balances-spike-after-stimulus-checks-helped-reduce-debt.html. Accessed June 9, 2022.

8 Federal Reserve. June 7, 2022. “Consumer Credit – G.19.” https://www.federalreserve.gov/releases/g19/current/. Accessed June 9, 2022.

9 Sanford Stein. Forbes. May 18, 2022. “Walmart and Target Miss Quarterly Earnings Estimates, Dramatically.” https://www.forbes.com/sites/sanfordstein/2022/05/18/walmart-and-target-miss-quarterly-estimates-dramatically/?sh=67848e660591. Accessed June 8, 2022.

10 Trading Economics. “United States Michigan Consumer Sentiment.” https://tradingeconomics.com/united-states/consumer-confidence. Accessed June 8, 2022.

11 The Conference Board. May 11, 2022. “The Conference Board Economic Forecast for the US Economy.” https://www.conference-board.org/research/us-forecast#:~:text=The%20Conference%20Board%20forecasts%20that,over%2Dyear)%20in%202023. Accessed June 8, 2022.

This content is provided for informational purposes. It is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. None of the information contained herein shall constitute an offer to sell or solicit any offer to buy a security. Individuals are encouraged to consult with a qualified professional before making any decisions about their personal situation. The information and opinions contained herein provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by AE Wealth Management. Neither AEWM nor the firm providing you with this report are affiliated with or endorsed by the U.S. government or any governmental agency. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. AE Wealth Management, LLC (“AEWM”) is an SEC Registered Investment Adviser (RIA) located in Topeka, Kansas. Registration does not denote any level of skill or qualification. The advisory firm providing you this report is an independent financial services firm and is not an affiliate company of AE Wealth Management, LLC. AEWM works with a variety of independent advisors. Some of the advisors are Investment Adviser Representatives (IARs) who provide investment advisory services through AEWM. Some of the advisors are Registered Investment Advisers providing investment advisory services that incorporate some of the products available through AEWM. Information regarding the RIA offering the investment advisory services can be found at http://brokercheck.finra.org.

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